The Formulas

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Dianna's Signature Air Dry Collection
Our founder's ritual for an effortless Air Dry.
The Air Dry Cream Set
The foundation for a hydrated, polished air-dry that keeps its shape.
The Air Dry Mousse Set
An air-dry ritual designed to deliver weightless volume and texture.
The Air Dry Ritual Set
Hydration, volume, and a touch of holiday. Limited edition.
The Air Dry Trio
For smooth, textured, air-dried hair.
The Best Seller Duo
Our most loved formulas, bundled for you.
The Bestseller Trio
Our community's three favorite formulas.
The Calming Scalp Serum
A nutrient-rich, restorative serum to soothe the scalp.
The Cleansing Scrub
A whipped scalp scrub to exfoliate and cleanse.
The Dry Shampoo
Non-aerosol dry shampoo powder for scalp and strands.
The Finishing Gel
Versatile gel-cream for buildable hold with a natural finish.
The Finishing Spray
Non-aerosol, alcohol-free hairspray for everyday styling with a flexible hold.
The Hair Refresh Ritual Set
Our bestselling, weightless refresh for wet or dry hair.
The Hydrating Conditioner
Moisturizing conditioner for thick, damaged, or dehydrated strands.
The Hydrating Shampoo
Crafted to cleanse and nourish medium to thick, dry, or damaged strands.
The Hydration Duo
A two-step hydration ritual designed to detangle, smooth, and enhance shine for softer, more manageable hair.
The Hydration To-Go Set
Travel-size trio for silky, frizz-free strands.
The Introduction Duo
More volume, less frizz, no heat.
The Leave-In Conditioner
Weightless hydrating cream for damp or dry strands.
The Mini Air Dry Set
Our three bestsellers for hydrated and bouncy hair anywhere.
The Overnight Repair Serum
Clinically proven serum to strengthen, soften, and smooth strands.
The PM to AM Duo
A complete night-and-day ritual for healthier hair that restores moisture, smooth frizz, and strengthens strands.
The Prime and Define Duo
The essential prep step for a smoother, more defined air-dry.
The Radiance Oil
A lightweight hydrating hair oil proven to increase shine by 87%, provide 24-hour frizz control, and protect hair from…
The Radiant Hydration Collection
A complete hydration ritual designed to cleanse, condition, smooth, and define for softer, shinier, more manageable ha…
The Renewal Mask
A luxurious treatment for deep hydration.
The Shampoo and Conditioner Bundle
Personalize Your Wash Day Duo.
The Signature Scent
A luxurious perfume for your strands.
The Smoothing Air Dry Cream
A clinically backed multitasking styling cream that smooths frizz, adds hydration and shine, and defines natural textu…
The Texturizing Air Dry Mousse
Crunch-free mousse that enhances waves, adds volume, and defines curls.
The Travel Bundle
Our TSA-friendly bestsellers, bundled. Travel-size hair essentials for cleaner, softer hair on the go.
The Volume To-Go Set
Travel-size trio for added body and bounce.
The Volumizing Conditioner
Thickening conditioner for added bounce and strength.
The Volumizing Shampoo
Volumizing cleanser for fine, oily, or flat strands.
The Wash Care Trio
Cleanse, condition, dry without frizz.
The Wet Hair Duo
A two-step ritual designed to reduce dry time, smooth frizz, and set the foundation for better hair from the start.