Hydrate & Treat

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Crown Affair x Ilia Out-the-Door Ritual
A limited-edition collection of essentials from Crown Affair and ILIA designed to hydrate, refresh, and simplify getti…
The Air Dry Cream Set
The foundation for a hydrated, polished air-dry that keeps its shape.
The Best Seller Duo
Our most loved formulas, bundled for you.
The Calming Scalp Serum
A nutrient-rich, restorative serum to soothe the scalp.
The Hydrating Conditioner
Moisturizing conditioner for thick, damaged, or dehydrated strands.
The Hydrating Shampoo
Crafted to cleanse and nourish medium to thick, dry, or damaged strands.
The Hydration Duo
A two-step hydration ritual designed to detangle, smooth, and enhance shine for softer, more manageable hair.
The Hydration To-Go Set
Travel-size trio for silky, frizz-free strands.
The Leave-In Conditioner
Weightless hydrating cream for damp or dry strands.
The Overnight Repair Serum
Clinically proven serum to strengthen, soften, and smooth strands.
The PM to AM Duo
A complete night-and-day ritual for healthier hair that restores moisture, smooth frizz, and strengthens strands.
The Prime and Define Duo
The essential prep step for a smoother, more defined air-dry.
The Radiance Oil
A lightweight hydrating hair oil proven to increase shine by 87%, provide 24-hour frizz control, and protect hair from…
The Radiant Hydration Collection
A complete hydration ritual designed to cleanse, condition, smooth, and define for softer, shinier, more manageable ha…
The Renewal Mask
A luxurious treatment for deep hydration.
The Shampoo and Conditioner Bundle
Personalize Your Wash Day Duo.
The Volumizing Conditioner
Thickening conditioner for added bounce and strength.
The Volumizing Shampoo
Volumizing cleanser for fine, oily, or flat strands.
The Wash Care Trio
Cleanse, condition, dry without frizz.
The Weightless Hydration Set
Three essentials for softer, smoother, shinier hair without the weight, featuring The Towel in limited-edition Tinsel.
The Wet Hair Duo
A two-step ritual designed to reduce dry time, smooth frizz, and set the foundation for better hair from the start.