New Arrivals

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Crown Affair x Ilia Out-the-Door Ritual
A limited-edition collection of essentials from Crown Affair and ILIA designed to hydrate, refresh, and simplify getti…
Crown Affair x Ilia The Towel in Pink
A limited-edition version of our bestselling microfiber hair towel, reimagined in ILIA Pink.
Crown Affair x U Beauty On-The-Go Duo
A limited-edition pairing designed for elevated touch-ups anytime.
The Aperitivo Collection
A limited-edition collection of styling essentials and accessories curated for your best summer air dry.
The Bestsellers Trio
Three bestsellers to refresh roots, hydrate strands, and enhance your natural texture, together in a limited-edition B…
The Hydration Duo
A two-step hydration ritual designed to detangle, smooth, and enhance shine for softer, more manageable hair.
The Kabuki Brush
A perfectly sized brush for targeted, precise dry shampoo application.
The Radiance Oil
A lightweight hydrating hair oil proven to increase shine by 87%, provide 24-hour frizz control, and protect hair from…
The Radiant Hydration Collection
A complete hydration ritual designed to cleanse, condition, smooth, and define for softer, shinier, more manageable ha…
The Travel Pouch
A limited-edition zip pouch from our Aperitivo Collection, designed to keep your everyday essentials close at hand.
The Weightless Hydration Set
Three essentials for softer, smoother, shinier hair without the weight, featuring The Towel in limited-edition Tinsel.
The Wet Hair Duo
A two-step ritual designed to reduce dry time, smooth frizz, and set the foundation for better hair from the start.