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The Hair Quiz

Discover the best ritual for your hair goals.

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The Air Dry Quiz

Get personalized recommendations for your best air-dry.

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The Shampoo & Conditioner Quiz

Find the best wash-day ritual for your hair.

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About Us

Discover the story behind Crown Affair.

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Our Standards

Crafted with intention, backed by performance.

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Top of Mind

Tips, rituals, and guides worth saving.

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Explore the complete collection for healthier hair.

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Air Dry & Styling

Smooth, define, and style without compromise.

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Hair Wash Essentials

Everything you need for a better wash day.

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Brushes & Tools

Detangle, style, and protect with every brushstroke.

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Extend Your Wash

Refresh roots and stretch time between washes.

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Hydrate & Treat

Strengthen strands with targeted care.

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Travel & Go

TSA-friendly essentials for healthy hair anywhere.

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Accessories

The finishing touches for every hair ritual.

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New

Our newest formulas, tools, and essentials.

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Build Your Ritual

Customize a ritual for your hair and save up to 20%.

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Save With Bundles

Save up to 20% on pre-curated routines for healthier hair.

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Sets

Thoughtful sets for gifting—or keeping for yourself.

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Dry Shampoo

Non-aerosol dry shampoo powder for scalp and strands.

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Leave-In Conditioner

Weightless hydrating cream for damp or dry strands.

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The Towel

Microfiber waffle knit towel to protect strands and speed up drying.

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The Texturizing Air Dry Mousse

Crunch-free mousse that enhances waves, adds volume, and defines curls.

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The Overnight Repair Serum

Clinically proven serum to strengthen, soften, and smooth strands.

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Shop All Bestsellers

Explore all of our most-loved essentials for healthier hair.

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Haircare essentials for your everyday routine.

61 Products Filter +

Crown Affair x Ilia Out-the-Door Ritual
A limited-edition collection of essentials from Crown Affair and ILIA designed to hydrate, refresh, and simplify getti…
Crown Affair x Ilia The Towel in Pink
A limited-edition version of our bestselling microfiber hair towel, reimagined in ILIA Pink.
Crown Affair x U Beauty On-The-Go Duo
A limited-edition pairing designed for elevated touch-ups anytime.
Dianna's Signature Air Dry Collection
Our founder's ritual for an effortless Air Dry.
The Air Dry Cream Set
The foundation for a hydrated, polished air-dry that keeps its shape.
The Air Dry Mousse Set
An air-dry ritual designed to deliver weightless volume and texture.
The Air Dry Trio
For smooth, textured, air-dried hair.
The Aperitivo Collection
A limited-edition collection of styling essentials and accessories curated for your best summer air dry.
The Best Seller Duo
Our most loved formulas, bundled for you.
The Bestseller Trio
Our community's three favorite formulas.
The Bestsellers Trio
Three bestsellers to refresh roots, hydrate strands, and enhance your natural texture, together in a limited-edition B…
The Brush Cleaner
A nylon-bristled tool to keep your brush as good as new.
The Brush No. 001
Nylon and boar bristle brush for a healthy scalp and strands.
The Brush No. 002
A wooden pin detangling brush for all hair types.
The Brush No. 003
A boar bristle brush for fine strands or as a styling tool.
The Calming Scalp Serum
A nutrient-rich, restorative serum to soothe the scalp.
The Case
So you can bring your ritual everywhere.
The Cleansing Scrub
A whipped scalp scrub to exfoliate and cleanse.
The Clips
Handcrafted to hold hair in place without breakage.
The Comb No. 001
Handmade wide tooth comb for detangling anywhere.
The Comb No. 002
An in-shower, post-shower, all-day detangler.
The Crewneck
Our signature cotton crewneck.
The Dry Shampoo
Non-aerosol dry shampoo powder for scalp and strands.
The Finishing Gel
Versatile gel-cream for buildable hold with a natural finish.
The Finishing Spray
Non-aerosol, alcohol-free hairspray for everyday styling with a flexible hold.
The Gift Card
Give the gift of choice.
The Hair Refresh Ritual Set
Our bestselling, weightless refresh for wet or dry hair.
The Hydrating Conditioner
Moisturizing conditioner for thick, damaged, or dehydrated strands.
The Hydrating Shampoo
Crafted to cleanse and nourish medium to thick, dry, or damaged strands.
The Hydration Duo
A two-step hydration ritual designed to detangle, smooth, and enhance shine for softer, more manageable hair.
The Hydration To-Go Set
Travel-size trio for silky, frizz-free strands.
The Introduction Duo
More volume, less frizz, no heat.
The Kabuki Brush
A perfectly sized brush for targeted, precise dry shampoo application.
The Leave-In Conditioner
Weightless hydrating cream for damp or dry strands.
The Mini Brush No. 001
Our dual bristle boar and nylon brush in a purse-friendly size.
The Mini Tote
Our signature canvas mini tote.
The Overnight Repair Serum
Clinically proven serum to strengthen, soften, and smooth strands.
The PM to AM Duo
A complete night-and-day ritual for healthier hair that restores moisture, smooth frizz, and strengthens strands.
The Prime and Define Duo
The essential prep step for a smoother, more defined air-dry.
The Radiance Oil
A lightweight hydrating hair oil proven to increase shine by 87%, provide 24-hour frizz control, and protect hair from…
The Radiant Hydration Collection
A complete hydration ritual designed to cleanse, condition, smooth, and define for softer, shinier, more manageable ha…
The Renewal Mask
A luxurious treatment for deep hydration.
The Scrunchie No. 001
3-pack of small, 100% silk scrunchies for everyday style and protection.
The Scrunchie No. 002
Oversized, 100% silk scrunchie for everyday style and protection.
The Scrunchie No. 003
Medium sized, 100% silk scrunchie for everyday style and protection.
The Set
The basics, bundled.
The Shampoo and Conditioner Bundle
Personalize Your Wash Day Duo.
The Signature Scent
A luxurious perfume for your strands.
The Silk Pillowcase
100% Mulberry Silk. Adds shine while you sleep.
The Slick Back Trio
Craft the perfect slick back with ease.
The Smoothing Air Dry Cream
A clinically backed multitasking styling cream that smooths frizz, adds hydration and shine, and defines natural textu…
The Texturizing Air Dry Mousse
Crunch-free mousse that enhances waves, adds volume, and defines curls.
The Towel
Microfiber waffle knit towel to protect strands and speed up drying.
The Travel Bundle
Our TSA-friendly bestsellers, bundled. Travel-size hair essentials for cleaner, softer hair on the go.
The Travel Pouch
A limited-edition zip pouch from our Aperitivo Collection, designed to keep your everyday essentials close at hand.
The Volume To-Go Set
Travel-size trio for added body and bounce.
The Volumizing Conditioner
Thickening conditioner for added bounce and strength.
The Volumizing Shampoo
Volumizing cleanser for fine, oily, or flat strands.
The Wash Care Trio
Cleanse, condition, dry without frizz.
The Weightless Hydration Set
Three essentials for softer, smoother, shinier hair without the weight, featuring The Towel in limited-edition Tinsel.

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